While many people never take the time to spy on their competition, those who do always seem to be one step ahead. If you want to stay competitive, it's essential that you know what your opponents are up to at all times.
That’s why it’s important to have a suite of competitor analysis tools at your disposal. These tools will help you keep track of your competition, see what strategies they’re using, and find opportunities for growth.
So without further ado, here are 10 competitor analysis tools that will help you get an edge on the competition.
Campaign Capture
Campaign Capture is a competitive analysis tool that allows you to monitor your competitors email marketing campaigns. From this monitoring, you can gain insights into your competitors sending patterns, content and trends.
With this data, you can benchmark your company against competitors or other industries. By having numbers to back up your claims, you can make stronger decisions for your business.
Using Campaign Capture, you can gain insights into your competitors' strategies, see what content is working for them and find opportunities for growth.
Similar Web
Similar Web is a web analytics platform that helps you measure your website’s performance and compare it to your competition. It provides detailed insights into website traffic, engagement, and sources of traffic.
Similar Web can be used for competitive analysis in several ways. First, you can use it to compare your website’s performance to your top competitors. Second, you can use it to see where your competitors are getting their traffic from and what sources are most effective. Finally, you can use it to get insights into your competitor’s website engagement and how they’re attracting users
Ahrefs
Ahrefs is a website that helps you track your website's SEO and competitor analysis. It has a huge database of backlinks and organic search traffic that you can use to improve your own website.
One way that you can use Ahrefs for competitive analysis is by looking at your competitor’s backlinks. This will give you an idea of where they are getting their traffic from and what kind of links are helping them rank higher.
You can also use Ahrefs to see which of your competitor’s pages are getting the most traffic. This can give you some ideas for content that you can create yourself to improve your own website’s ranking.
Google Trends
Google Trends is a website that helps you track the popularity of keywords and phrases. You can use it to see how popular a particular topic is, how it’s trending over time, and even find related topics.
This can be helpful for competitive analysis because you can use it to see which topics are popular right now and which ones are growing in popularity. This can give you an idea of which topics you should focus on in your own marketing campaigns.
Built With
Built With is a website that helps you track the technology that websites are using. You can use it to see which platforms and software your competitor is using, as well as get insights into their web design.
This can be helpful for competitive analysis because you can use it to see which technologies your competitor is using and how they’re using them. This can give you ideas for ways to improve your own website’s technology stack.
Crunchbase
Crunchbase is a website that helps you track the businesses and people that are in your industry. You can use it to see which companies your competitor is partnering with, as well as get insights into their funding and employee count.
This can be helpful for competitive analysis because you can use it to see which companies your competitor is working with and how they’re growing their business. This can give you ideas for ways to improve your own business partnerships.
G2/Capterra
Capterra and G2 are online marketplaces that allow companies to find software solutions for a wide range of problems. They allow users to anonymously rate and review each piece of software and provide rankings based on these reviews.
These marketplaces can be used to find competitors in your space. It also allows you to get an idea of what their customers say about each company's strengths and weaknesses, allowing you to effectively position your own company in the marketplace and place emphasis on your own strengths.
AdSpyder
AdSpyder is an advertising intelligence platform that helps you track your competitor’s advertising campaigns. You can use it to see which ads they are running, how much money they are spending, and even what keywords they are targeting.
This can be helpful for competitive analysis because you can use it to see which ads your competitor is running and how effective they are. This can give you ideas for your own advertising campaigns and help you track your competitor’s progress over time.
SpyFu
SpyFu is an SEO analysis tool that allows you to research keywords in search engines, providing insights such as search volume, related keywords and domain rankings. They provide a solution similar to Ahrefs, however they are more tailored towards competition research and their pricing reflects that, being a little less than the full suite that Ahrefs offers.
This can be helpful for competitive analysis because you can use it to see which keywords your competitor is targeting and how effective their campaigns are. This can give you ideas for your own SEO and advertising campaigns.
Competitors.app
Competitors.app is an all in one tool that allows you to monitor your competitors marketing efforts. It monitors areas such as Google Ads, social media updates, keyword rankings, website updates and new blog posts.
This can be helpful for competitive analysis because you can use it to keep an eye on what your competitor is doing and how they are changing their marketing strategies over time. This can give you insights into their overall strategy and help you to make better decisions when it comes to your own marketing efforts.
Competitor analysis is essential for any business that wants to stay ahead of the curve. By using the tools listed in this article, you’ll be able to track your competition’s movements and find new opportunities for growth. So what are you waiting for? Start using these competitor analysis tools today!